How HR Can Contribute to Creating Competitiveness




Figure01:HR contribution in competitive market

 

 A workforce focused on outperforming the competition keeps a business moving forward and successful in the marketplace. The hiring procedure and general operating procedures of the human resources department frequently play a significant influence in assembling a group of workers who support the company's ability to remain competitive. A corporation can enhance or change how competitively it competes in its industry by evaluating the HR department's methods. (Schuler, Randall S.; Jackson, Susan E. 1987)

Hiring

(Fitz-enz, Jac; Phillips, J. J. 1998.) In most businesses, the HR department is in charge of recruiting, conducting interviews, and employing new employees. The department supervisor or manager may also have a say in the hiring process. Based on the kind of new personnel it hires, the department has an impact on how competitive the company is within the sector. Employees with proven experience and job-specific abilities provide the background required to maintain the business competitive in the marketplace. Additionally, motivated individuals that have a strong sense of competition contribute to the success of the business.


Figure02:Hiring

 

Flexibility

(Fitz-enz, Jac; Phillips, J. J. 1998.) The human resources division creates and oversees company policies, especially those concerning hiring, benefits, and working hours. Offering attractive benefits and flexibility to employees increases the likelihood that the company will draw in and keep the best talent, maintaining the company's competitiveness. Employees can tailor their jobs to better suit them thanks to flexibility in the form of ad libitum working hours, flexible vacation policies, and the option of telecommuting. They are better able to strike a balance between work and life, which increases their level of job satisfaction and helps the business keep its top talent.

 Figure03:Flexibility

Training

The human resources division's primary duty also includes training. All personnel are guaranteed to be aware about the business' operating procedures and projects thanks to a strong training program. When employees receive high-quality training, they may perform more productively and effectively to keep the business at the top of the market. In order to maintain the company's competitiveness, the HR department keeps staff up to date on new industry standards through refresher courses and frequent training sessions with all employees.(Fitz-enz, Jac; Phillips, J. J. 1998.) 

Figure04:Training

Culture

The corporate culture of a company has an impact on how motivated and positive its employees are at work. A productive workplace environment that rewards initiative and hard effort keeps the company a strong competitor in its sector. Through the policies it establishes and the way it treats its employees, the human resources department influences the company culture. A human resources department that constantly follows fair procedures and promotes employee risk-taking is more likely to develop a devoted workforce that works to advance the business.(Fitz-enz, Jac; Phillips, J. J. 1998.) 


Figure05:Culture

 


References

Fitz-enz, Jac; Phillips, J. J. (1998.), A New Vision for Human Resources – Defining the Human Resources Function by Its Results, Menlo Park: Crisp Publications, Inc

Lastrić, Martina. (2002).“Upravljanje nabavom u izgradnji konkurentske prednosti poduzeća (Supply Chain Management as a Source of Firm’s Competitive Advantage),” master thesis, Zagreb: Faculty of Economics and Business. 

Schuler, Randall S.; Jackson, Susan E.(1987), “Linking Competitive Strategies with Human Resource Management Practices,” Academy of Management Executive, 1, 3.



Comments

  1. Why HRM is so important in today's competitive business world?

    ReplyDelete
    Replies
    1. Mr.dhanushka.
      I think Hrm aids in closing the performance gap between personnel and the strategic goals of the company. A strong HR management team can also give businesses a competitive advantage.
      Hope you are agreeing with me.

      Delete
  2. To remain competitive in the market an organization should hire skillful employees, encourage them in work, provide necessary trainings to improve their skills and knowledge and develop a competitive culture.I think HR plays the major role in this journey.

    ReplyDelete
    Replies
    1. Yes of course.
      Thank you very much for your comment madusha

      Delete
  3. Exactly mr Nadun.
    With the current economic crisis most of the people are finding new opportunities. So to fix the cader in an organisations HR plays a major role.

    ReplyDelete
  4. What is the most important HRM element in an organization when it comes to competitiveness

    ReplyDelete
    Replies

    1. Employee empowerment is the most important element in HRM when it comes to competitiveness as it creates a space for the employees to make mistake and learn from it.
      Hope you agree with me.

      Delete
  5. HR teams have a lot of responsibilities that can directly impact how well a company can compete against others. Clearly explained article.

    ReplyDelete
    Replies
    1. Manoj, many thanks
      In my upcoming post, I'll discuss HR challenges and how HR will address them.

      Delete
  6. As you mentioned HR plays an essential role in every organization to gain the success.good aticle.

    ReplyDelete
    Replies
    1. Undoubtedly, udara
      Day single day demonstrates the value of the HR personnel.
      I appreciate your comment and we'll talk about some other subjects later

      Delete
  7. An insightful article on making an organization more competitive. A proper employer should realize that different competitive people management practices can make the business more desired. An organization that uses such strategies through HR will become an attractive place for the most skillful and experienced candidates.

    ReplyDelete
    Replies
    1. Dinusha, I appreciate your kind words. I'll update more articles about this

      Delete
  8. Definitely. "Marketing is the process of exploring, creating and delivering value to meet the needs of a target market in terms of goods and services". Therefore, human resource management is very essential for the company to retain &dealing its customer .

    ReplyDelete
    Replies

    1. Many thanks for expressing your thoughts. It is obvious that HRM is important in all types of employment, especially those that are competitive.
      Once again, I appreciate your input. I'd appreciate it if you could include the name the next time.

      Delete
  9. It seems to me, HR should concentrate on hiring, culture, and flexibility training if it wants to be competitive with other organizations. Since there is currently an employment crisis, there is a large pool of candidates, thus hiring should be a priority because it is difficult to maintain the company's flexibility and culture without the right employees.

    ReplyDelete
    Replies
    1. I do concur with you. In addition, it's crucial that we keep our employees on board when we hire HR.
      I really like your suggestions.
      I sincerely appreciate it.
      Next time, please provide your name.
      thanks

      Delete
  10. Those days HR was treated as a cost for the company. Now adays it has been totally changed to consider HR as resource. HR plays major role in organization & it's competitiveness.
    Interesting rticle

    ReplyDelete
    Replies
    1. Totally concur, Sanjana. will learn more about how HR contributes to the organization in my upcoming posts.
      It's a joy to hear your thoughts, Sanjana.
      Many thanks

      Delete
  11. HR Dep. always there to achieve company goals.

    ReplyDelete
    Replies
    1. Indeed, exactly. I'll go into more detail in my upcoming writings about how HR contributes to achieving goals.
      I appreciate it, Ruvini.

      Delete
  12. Many of the duties that fall within the purview of HR teams have a direct bearing on how effectively a business can compete. article with clear explanations.good

    ReplyDelete
  13. Employees who works in the organization play a key role to sustain the competitiveness. So by hiring talented people organizations can be more competitive. HR support is critical when hiring, retaining, motivating etc people in the organization.

    ReplyDelete
    Replies
    1. exactly. Employees with a track record of success and position-specific skills give the background necessary to keep the company competitive in the industry. The success of the company is also aided by driven individuals who have a strong feeling of competition.

      Delete
  14. Generally People are complaining to HR for everything- so then How HR can creative competitiveness?

    ReplyDelete
  15. This is a serious issue that HR is dealing with. However, I believe HR needs to be able to handle these situations when they arise from time to time.
    For instance, HR can hold knowledge-sharing workshops on the kind of scenarios that HR is involved with.

    ReplyDelete
  16. It is given that Human Resources are a key source of competitive advantage in firm. Human resources are defined as firm's knowledge, experience, skill and commitment of the employees to the firm; their relations with each other and with others outside the firm.

    ReplyDelete
  17. As you mentioned that corporate culture is much important. It will be help to achieve more goals such as retention & competitiveness also.

    ReplyDelete

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